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Bergstrom Hummer Dealership

Milwaukee, WI

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Owner: Bergstrom Corporation
Size: 26,000 SF
Completion: June 2002
Architect / Engineer: Gries Architectural Group

Project Description:

General Motors joined with Neenah-based Bergstrom Automotive Group to build the world’s first Hummer-only dealership to market the new Hummer H2. Bergstrom HUMMER is the prototype for HUMMER dealerships throughout the United States, with an anticipated additional 125 new stores nationwide based upon this building. Inside the Quonset-hut-themed showroom, there’s a Hummer suspended from the ceiling by a strapping device similar to what the military used to drop Hummers from helicopters to the ground during military operations. Outside, there’s a five-acre obstacle course that would-be Hummer owners can tackle.

The Daily Reporter, One Of The Top 20 Projects In Wisconsin For 2002