At Miron, we put a stronger emphasis on the up-front process. We want clients to understand that a building can impact their entire business model – from the customer experience, to collaboration and profitability, to employee attraction and retention. We wanted to let people know it was ok to imagine something different, something more. So we came up with a process to achieve just that. We call it C5 – Capture, Create, Construct, Communicate, Confirm.