Project Overview
This project turned 45 acres of land immediately west of Lambeau Field into a destination for diverse, year-round programming as well as festive game-day action.
Central to Titletown is a 10-acre public plaza, a park-like setting that features fitness-related activities, cultural opportunities, versatile space for a variety of uses, a winter skating rink, and team-inspired public art.
Ariens Hill, located in the plaza, offers a recreational activity space for visitors all year long. Descending from a peak of 46 feet, the hill stretches over 300 feet from start to finish. In winter months, riders can slide down the hill and tubes are returned via an automated system. While in the summer, the hill’s sloped green space provides for a unique space for relaxation and activities. Under Ariens Hill is an outdoor gathering space large enough to accommodate more than 150 guests while providing coverage and maintaining that open-air feeling. 46 Below is located inside the hill, serving quick bites, comfort food, and drinks to hill visitors.