May 23, 2025

New Deer District Concert Venue Takes Shape

Posted by Construction

A year after construction began, the final shape of a new concert venue across from Fiserv Forum is now clearly visible.

The 4,500-person venue is being developed by Madison-based FPC Live and is expected to open later this year. Affiliated with Live Nation, it is to host national touring acts with primarily standing crowds. The company said it will fill an underserved crowd size in the Milwaukee live music market with a high-quality offering and modern amenities.

Miron Construction is leading the general contracting with support from JCP Construction and several subcontractors. Eppstein Uhen Architects is leading the design.