Home Suite & Financial Living Room Concept

When you think of applying for a mortgage what runs through your mind? A cold, scary, institutional environment. People you have never met asking high-trust questions. Innovation Teams at a financial institution asked the question: are typical offices effective in making people feel comfortable? Their research confirms what most of us assume: No! Our client decided it was time for a change. This patent-pending concept creates a space, which takes into account the fact that the mortgage process can be stressful. The result is a home suite with the comforts of your own living room where the customer chooses how they would like to interact. Closing takes place at the “kitchen table.” This “financial living room” concept helped create an experience based on what makes the customer most comfortable – a sense of security, trust and care is the result.