From the Job Site to the Trade Show Booth

Posted on Sep 6, 2011 by Miron Construction

While Miron Construction is typically most recognizable from our work on job sites, there’s another place you’ll find us this fall: trade shows.

We have four upcoming trade shows on our calendar, and we’d love for you to stop in, say hello, learn about our new projects and talk to us about what we can do for you.

We’ll be reaching out to the healthcare industry with our booth at the Wisconsin Hospital Association’s annual convention September 14 -16 at the Grand Geneva Resort in Lake Geneva. We’ll continue with this market at the Wisconsin Healthcare Engineering Association’s annual conference September 20-23 at the La Crosse Center in La Crosse.

In October, we’ll switch gears and showcase our expertise in the educational industry at the 2011 WASBO Foundation Fall Conference, held by the Wisconsin Association of School Business Officials. This event will be held October 5-7 at The Osthoff Resort in Elkhart Lake. WASBO will also host our next event, the Midwest Facility Master Conference November 10-11 at the Kalahari Resort and Conference Center in Wisconsin Dells.

As an exhibitor, we try to participate in trade shows that offer us the best opportunity to talk with our existing and potential clients. We also suggest that our clients, as attendees, have a strategy in place to maximize their time when they visit. Here are our top five suggestions:

  • Plan ahead. From registering early to taking advantage of early bird discounts and booking the most convenient room (if you’re staying overnight), to mapping out the booths you want to visit at the trade show, you can make the experience as efficient and stress free as possible.
  • Look for something to take away. While free candy and swag are nice, we’re more focused on what you can take away from conversations. Trade show representatives are full of knowledge, and we’re happy to share what we know with you when you stop in and visit us.
  • Let us get to know you. Bring business cards and be willing to talk about your needs. We staff our booths with experts in construction and pre-construction services who can share ideas and approaches that have been used on countless successful projects.
  • Take advantage of all opportunities at the event. Most trade shows are part of a larger conference or event, and there are often multiple opportunities for education and networking. Use this opportunity to learn something and network, because you never know when that knowledge might come in handy.
  • Don’t take things too seriously. One of the best things about trade shows is that they’re fun. Make sure to reconnect with people you know and get to know some new individuals. Also take time to explore new ideas and make a point to have a great time while doing so.