Deer District Concert Venue Wins First Approval, Despite Objections

Posted on Sep 27, 2022 by Construction

The proposal from Frank Productions, Live Nation and the Milwaukee Bucks to develop a new concert venue across from Fiserv Forum gained its first public approval Monday, but not before a substantial number of community members affiliated with other music venues testified in opposition.

Focused on live music acts with primarily standing crowds, the complex would have halls with capacities of 800 and 4,000 people. Madison-based Frank Productions would own and operate the facility through its FPC Live subsidiary, a partnership of Frank and the nation’s largest concert promoter and ticketing company Live Nation.

Before the hearing, the development team announced that a partnership of Miron Construction and JCP Construction would construct the venue. The current plan calls for the venue to open in early 2024.

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