For the last three years, cranes have been a constant sight at Lambeau Field. The initial phase of work was all in the stadium, and was driven by our desire to improve the fan experience. In 2011, we added a new sound system. Last year, we added two new HD video boards, the Bellin Health Gate and the North Loft. This year, we added 7,000 new seats in the South End Zone and opened the Shopko Gate. Over the next two years, we will finalize the overall project with a major renovation of the Atrium. Again, the main goal of the Atrium renovation is to improve the experience of our fans when they visit Lambeau Field. The Atrium renovation will include a new gate on the east side of the Atrium (with direct access to the Atrium floor by an escalator), a new Pro Shop twice the size of the current one (all on one floor on the lower level), a new Hall of Fame located in the back of the Atrium and on the second floor, and a new restaurant located in the current Pro Shop location.