GREEN BUSINESS – Green gaming: Cool Choices inspires workers to make lasting eco-friendly changes

Posted on Mar 14, 2013 by Sustainability

What’s the best way to get everyday citizens across Wisconsin to be greener?

That question led to the creation of Madison-based Cool Choices, a statewide nonprofit founded in 2009 which has been piloting its innovative approaches in the New North.

“Our mission is to inspire individuals, businesses and communities to adopt sustainable practices to reduce their greenhouse gas emissions,” says Kathy Kuntz, the group’s executive director.

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