Neenah, Wis. – A recent client satisfaction survey conducted by a third party organization found that Miron Construction Co., Inc. has a Net Promoter Score of 68, an excellent score showing strong loyalty among Miron’s clients. Companies that score in the 40 to 70 percent range are considered “star performers.”
A Net Promoter Score is based on the fundamental perspective that every company’s customers can be divided into three categories: promoters, passives and detractors. By asking the simple question, “How likely is it that you would recommend [company name] to a friend or colleague?” one can measure a company’s performance through the eyes of its customers.
- Promoters: loyal enthusiasts who will keep buying and referring others, fueling growth.
- Passives: satisfied, but unenthusiastic customers who are vulnerable to competitive offerings.
- Detractors: unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Other Star Net Promoter performers for 2013 include Costco (78), Amazon (69) and Southwest Airlines (66).
“We are so proud to have received such an outstanding Net Promoter Score because it means that we are fulfilling our mission to bring our clients’ dreams to life,” said David G. Voss, Jr., president & CEO of Miron Construction Co., Inc. “It also means that we continue to move toward our goal of becoming the most admired construction company in the Midwest.”